WHAT IS DIGITAL PRINTING?
Digital printing is a print method in which no printing plate is used.
The print image is transferred directly from the printer to the printing machine. In many cases the printing system consists of a laser printer that is specially constructed for high-volume printing. Inkjet printers are also used, however. These are particularly suitable for printing large-format placards and posters.
Because, in digital printing, no printing plates need to be produced, it is also referred to as Non Impact Printing (NIP). For short runs, the process is more economical than other processes requiring the more complex and costly production of printing plates. An important application area for digital printing is personalised printing, of books or other items. The internet, coupled with ever-faster printing machines, has led to customers being able to produce products such as photo cards and albums themselves.